After "Just Take the Train" proved people would rethink their commute, we had a new story to tell. Not why you should ride, but what happened because you did.

“Tracked” turned a year of ridership data into an animated year in review. 4.32 million miles traveled, the length of 146,000 Boston Marathons. 4 million pounds of carbon emissions saved, which would take 20 million trees to offset. 29,000+ rides to Gillette for games and concerts. We launched it across digital, social and out-of-home in :15, :30 and :90 animations, and it showed that data can be the most creative brief in the room. It also won a New England Emmy.